Digital Marketing Content Strategy

Digital Marketing Content Strategy

7 Reasons Content is Essential to Digital – Digital Marketing Content Strategy

Marketing

Content does a lot more than filling your website or page with information. Content is known to be the King of the website not only because without it, the website is empty but because of plenty of other reasons that we would want you guys to know. There are a lot of benefits of content in digital marketing and in this resource we are going to tell you about the top seven reasons which will help you understand why content is essential for marketing and other aspects as well.

Builds brand awareness

The most important reason why content is important for digital marketing is it creates brand awareness. There is a lot of competition in the digital market, and it keeps on increasing every turning day. If you want to make sure that you reach the top, you have to build brand awareness. People should know who you are, what purpose you are going to serve, what your goals are, what your offerings are, what your business is all about, and what benefits the audience can get from your content that they cannot get from any other platform!

Digital Marketing Content Strategy

Educate your audience

Content on your website should be designed in a very technical manner. It should be powerful that it can simply educate your audience about their queries and other relative aspects. It will help if you are looking for the queries and the on-going trends in the market. You can use tools like Google insights to find out the interests of the users relative to your niche. Having this information can help you create very informative and educative content for your audience. The more you satisfy the gut of the user, the more it will improve your digital marketing!

Content strengthens the bond with the clients

Content is the only way of communication between you and your customers, and this is why it is important for digital marketing. We want our readers to know that if you want readers to visit your website regularly, then this can only happen if you publish engaging content on your website. The more consistent you are in publishing unique and attractive content, the better connection you can make with your clients. Publish less but publish consistently. This will make your bond unbreakable.

A plus point here that always remembers a copyright checker is an important part of content writing as they can help you remove duplications easily! Check your content with an online plagiarism detector so that you can save yourself from the embarrassment of plagiarized. You can use the free plagiarism checker offered by PlagiarismDetector.net! Always check plagiarism in content that you have prepared for digital marketing or seo! Best practice for Digital Marketing Content Strategy…

Textual content Never dies

We want you to know that text never gets old no matter how many years go. You still read the bedtime stories to your children that were written centuries ago. This means that text has a very long-lasting effect on the minds of the readers. Furthermore, you must know that text can provide very detailed information which is not possible in any medium of content. This is what is required in digital marketing. We want our readers to understand that duplication can kill the vibe of marketing, and this is why you need a plagiarism checker to remove duplicates from your work!

It has many great solutions for marketing

Great content is what you need to optimize your marketing campaign. While creating content, you are not only adding text, but you must also know that you can add images, video content, links and many other types of content which can gather the interest of the market. We want our readers to know that today people are more interested and engaged in visual content and this is the reason that we recommend you that you add relative media content with text so that people can connect with your brand more. This would increase your business. The only thing that you have to ensure is the use of plagiarism checkers so that duplication can be avoided.

You can build quality links

Credibility is very much important in digital marketing and even in conventional marketing. Link building is very much important for digital marketing. The more you get yourself hooked with good quality backlinks, the better would it be for you to market your content as well as your products. If you are new in the business, the only thing that can take you to the top in a connection with high authority websites. The high authority sites would only connect with you if you had good quality content.

Generating leads for your business

Marketing is everything about generating new leads and attracting traffic to your content. You always have to create new leads so that your business can keep on running and you can only do so with the help of creating new content. People refer to different websites before they decide to buy the products. Generating leads with content will help you cover this aspect. You can market other tools with yours and expect others to do the same, and this is how the digital market works.

I hope this article on Digital Marketing Content Strategy is rewarding. Keep visiting my site…

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Best way to make your google analytics comply with CCPA

Best way to make your google analytics comply with CCPA

Best way to make your google analytics comply with CCPA

Legal Disclaimer: Please do not consider this tutorial as a 100% legal advice. It’s always a good thing to consult an expert lawyer in this regard.

If you are using google analytics then it’s time for you to know about CCPA – California Consumer Privacy Act. Also it is mandatory for you to make your google analytics comply with CCPA else you may find yourself in wealth of trouble.

So first let’s understand what is CCPA…?

In short CCPA is a law enforced by Californian government in order to protect the privacy rights and consumer protection especially for the Californian residents. The main intention of this act was to provide rights to Californian residents with regard to their personal data sharing. According to this act businesses aren’t supposed to collect and sell the personal information without the consent of people. Businesses are required to notify, provide an opt out option (in case the user is not willing to share his/her data) and also delete the collected data upon the request of an individual. This law is effective from January 1, 2020.

So it means that you should never collect personal data especially of Californian residents in any means without their permission.

You may know more about CCPA here:

https://oag.ca.gov/privacy/ccpa

https://en.wikipedia.org/wiki/California_Consumer_Privacy_Act

https://support.google.com/google-ads/answer/9614122?hl=en

Who should care about CCPA? Does it apply to everyone?

The following types of businesses need to comply with CCPA:

  • Businesses whose gross revenue annually is equal to or more than $25 Million.
  • Businesses that drive more than 50% of their business revenue through selling the personal data of clients or customers.
  • Businesses that buy and sell 50000 or more personal data of customers, households and devices etc.

I don’t do any of the above, should I still care about CCPA? Of course in case if you are collecting personal information of Californian residents in any means.

Is there any penalty if one doesn’t comply with CCPA?

Of course one is in a deep trouble…! If somebody is purposefully violating the law then they will have to pay $7,500 for every violation per individual. Even if there is no intentional violation, the penalty of $2,00 for every violation per individual will be imposed. There are also chances that the consumer may file a case and make you pay the penalty anywhere $100 to $750. Doesn’t this sound alarming?

So if you have a website and are using google analytics, then you should make sure that your google analytics is CCPA Compliant

You may wonder why? Because google analytics does collect personal data.

Did you know that your google analytics is collecting personal data?

Google Analytics collects some personal information such as IP address, age gender, location, device used etc for the sake of website traffic analysis.

Thing to worry…!

So if your google analytics is collecting personal information of Californian residents, then you will have to make sure that your google analytics is CCPA complaint. Or Else face the consequences…!

How do you Make your Google Analytics CCPA Compliant?

Well! you may do this by following these 3 steps:

1st Step: MonsterInsights & EU Compliance Addon installation and activation

You will need to Install and activate MonsterInsights WordPress plugin and its EU Compliance Addon. With this addon it’s easy to automate and configure the settings of your Google Analytics with regard to CCPA compliance.

Features and highlights of EU Compliance Addon by MonsterInsights:

  • You will be able to anonymize user’s IP address and hits of Google Analytics.
  • You will be able to tell Google Analytics not to track user’s ID by disabling that feature.
  • You will be able to disable interest and demographic reports of Google Analytics
  • You will be able to disable to author tracking
  • You will be able to Enable ga() compatibility mode
  • You will be able to integrate with CookieBot and WordPress plugins that are used for Cookie Notice

You may access the addon by going to Insights » then Addons » and then EU Compliance. Later you will have to  install and activate this addon. The image below illustrates the installation process:

After the installation and activation you could go to Insights » Settings » Engagement and then scroll down to EU Compliance section to manage the settings in order to either enable or disable varoius tracking features available in Google Analytics and make it CCPA complaint. Refer the image below:

2nd Step: You will have to Create an Opt-Out Consent Box

The Opt-Out Consent Box is required to facilitate the website visitor Opt-Out of data collection and sharing process of your website. In this way the user can take decisions whether or not to share his/her personal data.

You may create the Consent Box quite easily using WordPress plugins such as CookieBot and Cookie Notice. Both of these plugins cope with MonsterInsights plugin.

You could use CookieBot to create cookie declaration and place it on your website. No just that, this plugin also creates a ‘Do Not Sell My Personal Information’ documentation which is required to make your website CCPA complaint.

3rd and final Step: You are required to update the privacy policy page of your website

Since the privacy policy is a legal document especially meant to state whether your website collects the customer data or not it becomes mandatory for you to update the details about CCPA as well. And this is absolutely important just in case if your website is accessed by the people of California.

Even though you don’t officially collect the details of your customers, your google analytics does it in some way and up-to some extent for the purpose of analysis. So this means that you are still obliged to make you website and google analytics comply with CCPA.

There should also be a mention about the cookies in your privacy policy since cookies are meant to track user data.

Final Thoughts and Conclusion

If your website traffic is from California you are bound to make your website and google analytics comply with CCPA. And you could do this very easily using MonsterInsights and it’s EU Compliance Addon. If you would like to subscribe to MonsterInsights you may do so through this link or by clicking on the image below:

Best way to share WordPress analytics reports with Google Analytics

Hope this article on Best way to make your google analytics comply with CCPA was useful. Keep coming to my website for more…

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How to Connect WordPress Website Leads And Salesforce CRM

How to Connect WordPress Website Leads And Salesforce CRM

How to Connect WordPress Website Leads And Salesforce (CRM)

If you want to learn How to Connect WordPress Website Leads And Salesforce CRM then this article just for you. Welcome to hbninfotech.com, today I am going to walk you through the brand new Salesforce addon of WPForms. But before I start here is a quick note: This feature needs Elite license of WPForms. So If you want to subscribe for WPForms you may do so from this link or by clicking on the image below:

Do you think that its difficult to integrate WordPress and Salesforce? Then you would definitely change your mind after using this Salesforce Addon by WPForms.

How to Connect WordPress Website Leads And Salesforce CRM

What this WordPress Salesforce addon can do for you?

Well! This Salesforce Plugin by WPForms integrates WordPress and Salesforce and lets you automate the task of sending form entries of WPForms to Salesforce CRM. So cheers! No more manual copy paste job!

You really don’t need an expensive service such as Zapier to integrate WordPress and Salesforce. Hence you will save your precious time and money.

Now lets see the practical stuff:

Automating the creation of Salesforce objects

With this Salesforce addon you could automate form submissions directly into Salesforce quite easily. The integration and automation is pretty much simple.

Just go to the settings and select an object you want to create as shown in the image below:

How to Connect WordPress Website Leads And Salesforce CRM

For instance you may create a new lead from each form submission or just use any of your internal form to add new Salesforce account quickly.

I could give you many such examples as the probabilities and possibilities are endless. This Salesforce plugin for WordPress offers various options to speed up your workflow and performance.

Ok, once you have selected an object you want to create you will have to map the fields. The mapping is done in order to link your form fields and the corresponding fields in your Salesforce. The image below illustrates field mapping:

How to Connect WordPress Website Leads And Salesforce CRM

You may apply conditional logic in order to have a control over form entries that are passed to Salesforce. Just like in the image below:

Now the entries of your form will be sent automatically to Salesforce. So you don’t have to manually do the copy and paste job whenever there is a new data entry made.

This Salesforce addon by WPForms allows you to integrate and use any of your existing WordPress forms with Salesforce

With this addon you could absolutely connect any of your forms whether new or existing to Salesforce CRM. On top of that you have the facility to create multiple Salesforce accounts if the necessity arises.

With the help of this flexible option you could control where the data has to be saved and retrieved. WPForms uses Salesforce API to establish secure connection to send and receive your form entries data at the back-end. You may check out the complete Salesforce documentation here for a complete understanding.

Now It’s Easier Than Ever To Import WPForms Leads In Salesforce. So Why don’t you get started?

This plugin is available with Elite membership of WPForms. So if you would like to subscribe WPForms, you could do so from this link: Get WPForms Pro at discounted price.

Final Thoughts and Conclusion:

If you Want to Save More Time and Quickly Import WPForms Leads Into Salesforce, you should get the Salesforce Addon by WPForms.

Salient features of the Salesforce Addon by WPForms:

  • User friendly user interface: WPForms user interface is less complicated and easy to use as compared to other WordPress premium plugins.
  • Super light weight plugin: WPForms is a properly coded and a light weight plugin which does not inflict a lot of load on your web hosting server.
  • Easy to integrate, use and manage: You don’t have the necessity to go through tons of documentation and perform mumbo jumbo stuff to integrate WordPress with Salesforce. Because the options are pretty straight forward, Straight to the point and pretty simple.
  • No coding knowledge required: Neither you need to hire a software professional nor you need to learn to code. Its as simple as that!
  • Affordable solution: You don’t need any expensive Salesforce integration solution such as Zapier or WordPress Leads.
  • Most importantly you could automate a lot of tasks pertaining to Salesforce. You don’t have to manually transfer the data collected through your web form to Salesforce. So that means no copying and pasting jobs.

I hope that this article on How to Connect WordPress Website Leads And Salesforce CRM is useful and interesting. So keep visiting my website for more intriguing information about WordPress themes, plugins and other premium features.

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Best WordPress SMTP plugin – How to send email through SMTP in WordPress

Best WordPress SMTP plugin - How to send email through SMTP in WordPress

Best WordPress SMTP plugin – How to send Email through SMTP in WordPress

Are you using WordPress directly to send emails, notifications or authentications to your clients? Are you wondering why your emails got blocked? Are you surprised to hear from your clients that your emails are found in spam folder? Are you sick to have learnt that your email notifications don’t reach your client’s inbox? Then you should read this article till end. Before I proceed I would like to notify you that this article is all about WP Mail SMTP Plugin by WPForms. So you would need to have WP Mail SMTP Plugin installed and activated.

With the free version of WP Mail SMTP Plugin you would be able to setup SMTP for SMTP.com, Sendinblue SMTP, Mailgun SMTP, SendGrid SMTP, Gmail SMTP & Other SMTP. You may subscribe to WP Mail SMTP Pro for additional premium features such as Microsoft SMTP (Outlook.com and Office 365), Amazon SES SMTP & Zoho Mail SMTP. You also get WHITE GLOVE SETUP support with the premium version of WP Mail SMTP Plugin. Click on the image below to subscribe to WP STMP Pro.

 

First let’s understand why Emails are likely to get blocked when sent directly thorough WordPress? Why WordPress Email deliverability isn’t reliable?

The built-in configuration in WordPress uses PHP (Hypertext Preprocessor) mail function to send emails. And most of the times the web hosting companies don’t have their PHP email configurations properly set. This way the emails that are sent are not properly optimized and authenticated. Hence they get either blocked or spammed. Popular email services such as Gmail, Outlook Mail and Yahoo Mail don’t really entertain such emails. As a result they are simply blocked or moved to spam folder.

Most of the popular email service providers expect the emails to be sent via SMTP (Simple Mail Transfer protocol) which is a standard protocol to send and receive Emails. That means that you would have to re-configure WordPress email function to use standard SMTP protocol and use SMTP host credentials of your web host.

Emails not delivered or blocked is a more annoying thing for those who are running E-Commerce websites, because such websites need to send a lot of auto responding emails such as user registration confirmation, email notifications, password verification, order confirmation and more.

So What’s the solution?

The solution is pretty much simple you will have to make WordPress re-configure email function in order to use standard SMTP protocol. How would you do this? Again the answer is simple: You would need a SMTP plugin to harness WordPress email system.

So which is the best SMTP plugin for WordPress?

My sincere recommendation would be to use WP Mail SMTP Plugin by WPForms. The free version itself is sufficient to setup popular email services. They do offer premium features with more facilities and extended support. Click on the image below to know more about WP Mail SMTP Pro:

 

Now let’s jump to the practical portion of this tutorial: How to setup WordPress SMTP?

Well! You can do this in 3 simple steps as below:

  • Identify the mail server name and port of your web hosting service
  • Creating a cpanel email (If you already have an email you could use its credentials such as username & password)
  • Install WP Mail SMTP plugin, enter mail server details and save the settings

Now let’s see in detail:

You may either watch this step by step video tutorial for a better understanding or continue to read this article:

First Step: How to find SMTP information in your hosting cpanel?

There are different ways to know the SMTP details but I am going to show you how to get these information from your hosting cpanel. As my website is hosted in hostinger.in (The Best and Cheap Web Hosting Service in India), I could show you how you could get these details from hostinger’s hpanel. Your cpanel should have similar options.

Login to your Hostinger’s Hpanel ⇒ click on Hosting ⇒ then click on Manage button of any of your domains ⇒ then scroll down and click on Email Accounts ⇒ Now you should be able to see your website’s Outgoing Mail (SMTP) Server details. Just note down the Host name and Port number. Please refer to the images below:

How to find SMTP information in Hostinger Hpanel

Second Step (optional): Creating a cpanel email (If have one already you could use its credentials)

As WP Mail SMTP plugin requires you to enter the email username and password, you should either enter the existing email credentials or create a new cpanel email and use its username and password credentials. So to create an email account using your cpanel follow these steps:

Form the Hostinger’s Hpanel ⇒ Go to Email Accounts ⇒ In the Create a New Email Account section type a name such as support or info or help etc and enter a password (these credentials are needed to set up WP Mail SMTP) ⇒ Then click on the create button. Please refer to the images below:

creating hostinger cpanel email account for wp smtp settings

Third & Final Step: Installing and Configuring WP Mail SMTP Plugin

So to install the plugin ⇒ From the WordPress dashboard go to plugins ⇒ Click on add new ⇒ Type WP Mail SMTP in the search box ⇒ Then click on install now ⇒ Then click on activate. Please refer to the images below:

instlling wp smtp plugin by wpforms

wpsmtp plugin installation in wordpress

installing wp mail smtp by wpforms

best smtp plugin for wordpress

Configuring WP Mail SMTP WordPress Plugin

To configure WP Mail SMTP ⇒ From the dashboard Go to WP Mail SMTP and click on settings ⇒ For the from email type in the email id name you just created in the previous step. In my case I’ll be using support@hbninfotech.com

wp mail smtp settings and configuration

wp smtp email settings

Then check force from email (this option lets the email receiver know from which email id the message was sent)

smtp plugin settings

The from name could be your company’s name or your name. Then check force from name (enabling this option will let the email receiver know who has sent the mail)

Best WordPress SMTP plugin - wordpress smtp plugin settings

set return path to match the from email (checking this option will send the bounced messages back to the email id that is set in from email).

wpsmtp plugin setup

Then for the mailer select Other SMTP

Best WordPress SMTP plugin - wp smtp other smtp settup

Then for the SMTP Host type the outgoing server name of your website host. For the Encryption select TLS as it is recommended. For the SMTP Port type the port number of your website host. Then turn on the Authentication. Check the image below for reference.

Best WordPress SMTP plugin - smtp host encryption port information in wp smtp wordpress plugin

Then for the SMTP Username & SMTP Password type the email id name and password credentials that you created in your cpanel in the previous step ⇒ Then click on save settings.

Best WordPress SMTP plugin - wp smtp username and password settings

Now that the WP Mail SMTP configuration is done, Lets do an Email Test

To check whether the configuration works, you could do an email test. To do that ⇒ Go to email test section of WP Mail SMTP settings ⇒ Type an email id of your’s in the send to field ⇒ Then click on send email button as shown below:

wp mail smtp email test

Best WordPress SMTP plugin - email test with wp smtp wordpress plugin

Once you have clicked on send email button you should receive an confirmation email inside your inbox as shown below:

Best WordPress SMTP plugin - wp smtp email test confirmation email

If you have gotten a confirmation like the above you, means you have done the settings perfectly. If you didn’t means that you have probably messed with the settings.

Final Thoughts & Conclusion

If you are using your WordPress website to send emails: whether it be a notification or be it a password reset or an email confirmation, you need to have WP Mail SMTP Plugin installed to ensure email deliverability. The free version of WP Mail SMTP Plugin allows you to setup SMTP for SMTP.com, Sendinblue SMTP, Mailgun SMTP, SendGrid SMTP, Gmail SMTP & Other SMTP.

Subscribing to WP Mail SMTP Pro will get you access to additional premium features such as Microsoft SMTP (Outlook.com and Office 365), Amazon SES SMTP, Zoho Mail SMTP & most importantly WHITE GLOVE SETUP support. So what are you waiting for, just click on the image below to subscribe now.

Best way to share WordPress analytics reports with Google Analytics

Best way to share WordPress analytics reports with Google Analytics

Best way to share WordPress analytics reports with Google Analytics

Hello readers! This tutorial is for those who have WordPress website and want to know the Best way to share WordPress analytics reports with Google Analytics. This tutorial also requires you to have premium subscription of Monster Insights Plugin. Every business today is bound to use Google Analytics and probably rely on Google Analytics reports to grow their business. Click here to learn more about Google Analytics. In short Google Analytics is a popular web analytics software or service that enables you to track, create reports and statistics for your website traffic.

Best way to share WordPress analytics reports with Google Analytics

Most of the business are interested in showcasing their Google Analytics reports with clients, partners and employees. This way they could create future plans and most importantly gain trust.

A recent statistics shows that today WordPress users have occupied the web up to 35%. Mean to say that 35% of the websites worldwide are built using WordPress. This makes WordPress the most used CMS (content management system).

So if your website is also built using WordPress, then you would probably install relevant plugins on your WordPress site in order to facilitate Google Analytics. You might also want to share your Google Analytics report with your clients. Sharing your Google Analytics account directly with your client would not be safe. Hence the best thing to do is to just export and share only the necessary reports and statistics. In this tutorial we shall discuss about the best and the quickest way to export and share Google Analytics report with your customers. Before that let’s debate the necessity of sharing Google Analytics data.

Why is sharing your Google Analytics report a great idea?

There are many benefits of sharing your Google Analytics report with others. Some of them are as follows:

  • Google Analytics report helps you to be predictive about the performance of your business through which you could gain the trust of your clients very easily without much efforts. As a result your clients would show more interest in buying your products and services without much bargain.
  • The same is also true when you want partner with some other organizations and firms. Sharing your analysis and statistics will help a better understanding of the efficiency of your business. This will help ascertain your estimate about your business. And hence will encourage the chances of business partnering. Reports help one think ahead of times and assist grow their business faster.
  • Sharing your reports with your employees and staff would create a transparency of your business. This would help encourage and inspire your fellow workers. This would also help them understand their performance and goals.
  • Most importantly it helps create a lot of excitement in your website visitors who otherwise are likely to become your future clients. Reports and statistics help people to make quick decision whether or not to buy your product or service. Reports help judge things instantly.

Ultimately being futuristic is always helpful in many ways.

What could be the best and safest method to share Google Analytics report?

So if you have made up your mind to share your Google Analytics report with your employees, clients, partners and website visitors, then what could be the best and safest method? Well there are different ways and means by which you could share data and reports with different people.

Talking about different ways: You could share reports and data using exports options of Google Analytics or Use some WordPress web analytics plugins to do the job.

Talking about different means: There are times where you might have to share reports and statistics to different people through different means. For instance:

  • You might want to put the report directly on your website to facilitate your website visitors.
  • or You might want to send reports via email to your clients and partners.
  • or You might want to share your reports as PDFs and in other file formats.

So having an understanding about different ways and means, you could clearly understand that you might have to either use the tools inside Google Analytics or use some WordPress plugins (If your website is built using WordPress) to export and present Google Analytics reports.

Now let’s talk about the best method to share Website Analytics Reports:

After a lot of analysis and experimenting I could recommend Monster Insights Plugin to be the best Website Analytics plugin for WordPress Sites. If you haven’t subscribed yet you may do so by clicking on the image below:

Advantages of using Monster Insights WordPress Plugin:

    1. Monster Insights offers the safest and easy to handle options to share Google Accounts permissions with your clients and employees. You could share various reports, charts, statistics and summaries. You can assign different user roles to different people and give access to a particular sections and reports.

    2. With Monster Insights you would be able to send Website Analytics Reports directly as emails to your customers. You could share the reports with 5 members simultaneously. You may also add your company logo and customize the header options.
    3. Monster Insights WordPress Plugin makes it easy to export reports and data as PDF files (Portable Document Files) without doing much exercise.

      Best way to share WordPress analytics reports with Google Analytics

    4. Monster Insights permits you to share your reports in other file formats such as Microsoft Excel file format and CSV. You may also save and share the reports as Google Sheets. Refer the image below:

      Best way to share WordPress analytics reports with Google Analytics

    5. Monster Insights also helps you share saved Google Analytics reports with your clients and employees. You may send it in Excel format, PDF format, CSV format or simply mail it.

    6. You may schedule Google Analytics reports. For instance you could get weekly reports via emails and possibly share with 5 different persons.

Final Thoughts

Monster Insights being the best Website Analytics plugin for WordPress helps you pull your Google Analytics data and share it with your employees, clients and website visitors with ease. You can manage users and roles of your Google Analytics and grant permissions from within WordPress dashboard. With Monster Insights it’s possible to share Analytics reports via emails and also send in other file formats such as Excel files, Google Sheets, CSV and PDF. Hope this article was helpful. Catch you soon with another exciting content. If you haven’t subscribed yet you may do so by clicking on the image below:

Best way to share WordPress analytics reports with Google Analytics


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How Yoast plugin can be more beneficial for WordPress SEO experts

How Yoast plugin can be more beneficial for WordPress SEO experts

How yoast plugin can be more beneficial for WordPress SEO experts

WordPress comprises 26% of the web at present and the experts who stand behind WordPress Development services are the sole reasons for its development. Even this gives rise to many sites almost every day. Yoast is a potent yet manageable plugin for WordPress, which helps its users with very simple tasks.

For a new site, it is rather hard to rank high in the beginning. Older sites already have a history as established by their authority. This means that Google’s crawlers come and visit older sites more often. For a new site to rank, always a little patience is required. And remember: some search terms will be out of reach for a new site because there’s too much competition. This proves that trying to rank for WordPress Development services will be rather hard for any new blog.

How Yoast plugin can be more beneficial for WordPress SEO experts

Inbuilt plenty of composite features in the Yoast SEO guide give pinpoint control over the site’s SEO. Yoast SEO has helped millions of websites worldwide to rank the topper in search engines. This WordPress development services plugin helps you with your search engine optimization.

Yoast SEO plugin makes it easy for any site to meet the highest technical SEO standards along with helping the site to be search-engine friendly.

Yoast SEO plugin helps SEO’s with

  • Optimizing the articles with targeted keywords.
  • Let search-engine know what the website is about.
  • Enhances the readability of articles.
  • Previews how the page would show in the search engine results page (SERP).

Yoast SEO offers:

  • Title and Meta description for better branding and consistency in the search results.
  • A framework helps search engines make the value of the site and increases the chance of rich results.
  • The advanced XML Sitemaps functionality at your fingertips.
  • Full control over the site’s residue.
  • Set authorized URLs to avoid similar content.
  • Gives the basic content and helps to interlink the right words for the right pages.
  • Yoast Plugin helps in the management of the team’s WordPress SEO efforts. With the SEO roles, colleagues can be provided access to specific sections of the Yoast SEO plugin WordPress.
  • Having a bulk editor allows us to make large-scale edits to the titles and Meta descriptions of the website.
  • Clarification regarding the content helps in making search engines understand the website.

YOAST SEO Guide

YOAST SEO Guide shows the way to configure the Yoast wp plugin that suits the needs of the site through several steps. To maintain the updation of the settings, each of the steps related to the wizard has answers which determine the particular settings. The heading located on top of the page or post editor in word press is the same as the SEO titles WordPress. Premium support is provided by the Yoast Premium Plugin. Email support is available to people who bought Yoast SEO Premium that consists of certain features:

  • It gives the option to have synonyms and related basic phrases included in WordPress development services.
  • A redirect manager helps to prevent 404 Page Not Found errors.
  • Internal linking suggestions about how to use Yoast SEO plugin
  • Written through WordPress SEO Yoast provides outcome with automatic recognition of words

The Addons Related To Further Improvement of WordPress Seo

For the aforesaid purpose, the following products can be checked out by Yoast:

  • Yoast helps in the optimization of websites that serve the local businesses.
  • Google understands the inner meaning of the video by Yoast SEO plugin tutorial by increasing the chances to rank high in search
  • The news media can improve their clarity and depiction with the help of the Yoast SEO WordPress plugin.
  • All the sites who sell their products online get help from Yoast SEO woocommerce. This even helps the search engines to perform better even on social media.

Conclusion

There are more than 50 kinds of helpful features in the Yoast Plugin with more than 500 sites created. It is a must-have for the WordPress development services Experts as it helps programmers as well as the bloggers.

Hope this article on How Yoast plugin can be more beneficial for WordPress SEO experts was useful. See you with another useful article soon.

Best conversational forms for WordPress sites

Best conversational forms for WordPress sites

Best conversational forms for WordPress sites

Imagine that somebody visits your site, gets interested in your products or services and probably want to know more information, they try to reach you through contact form, mail or phone. Even they see that they could chat with someone right away on the subject. But most of the small companies, startups or business could not offer to have a huge customer service support team in this regard.

This is also true when you have many existing clients who need customer support service.

It’s highly difficult for small firms to deploy man power to handle website visitors and customers especially when more people try to engage with them simultaneously.

Sometimes website visitors or customers might ask inappropriate questions and waste lot of your precious time. So its better to have an automated system to respond the customer queries.

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So how could you streamline customer queries and respond accordingly? Should you use forms to collect information and then respond accordingly?

The simple answer is no for traditional contact forms if they are very lengthier. Because people often get annoyed at the first sight they see such forms and they make a quick exit from your website. People just prefer short and precise means of communication, in other words a time saving solutions. Also they prefer conversational means rather than static communication.

Could you use chat support

Of course! You might deploy customer support personals and provide 24/7 customer support if your budget allows. But if you are a small business with limited staff and have many website visitors or customers, it becomes almost impossible to handle the situation.

Sometimes website visitors may ask inappropriate questions, waste your time and energy and put you in tricky situations. So it’s wise to channelize the visitors queries.

So what could be the solution

Conversational Forms are the best method for customer interaction, engagement and channelizing their queries. Conversational form resembles natural conversation. It’s just like chatting but in a very organised way. The questions would be channelized so that the user doesn’t go out of track.

So Whats the next option? Should you make use of Chat bots and AI

Probably nope! You don’t need robust chat bots or AI to create simple to average conversational forms. Chat bots and AI might not be economical for small businesses.

Economic option: Is Conversational Forms

So if you have decided to use conversational forms for your WordPress site then the next question that arises in your mind is probably about the best conversational forms plugin or add on.

Conversational forms help controlled communication between a man and a machine.

Conversational forms are better than tedious traditional forms. Conversational forms are just like human to human conversations.  conversational forms are best in handling spam and inappropriate queries.

So which is the best conversational forms addon or plugin for WordPress sites

Well my serious answer is WPForms. With WPForms conversational form addon you can convert your content
or existing form into conversations. After experimenting a lot of other plugins I could say that this plugin ranks first. With WPForms Pro you not only create contact forms but also could create conversational forms. WPForms Pro comes with lot of supportive addons that makes your form experience awesome. It’s one stop solution for all you form requirements. So you don’t need may WordPress plugins and add-ons.

So what are you waiting for? Click here to Subscribe WPForms Plugin Now

Watch the tutorial video lessons below to know more about WPForms:

Advantages of WPForms’ Conversational Forms

  • WPForms allows you to add a logo to your conversational forms.
  • WPForms lets you convert and use an existing form as conversational form with just one click.
  • WPForms is cheap, economical and not even half the price compared to other conversational form solutions. So you can avoid buying costly plugins and third party solutions. Most of all it has tons of other supportive addons features.
  • WPForms provides Attractive color scheme, design, progress bar and custom url for your landing page.
  • WPForms is super easy to integration with your website.
  • WPForms is best suitable for creating Registration Forms, Survey and Poll Forms, Job Application Forms, Donation Forms and many others.

You may go through the tutorial video below or continue reading:

How do you use WPForms to create conversational forms

Things you need: WPForms Pro subscription if not already subscribed Click here to Subscribe WPForms Plugin Now

Once subscribed install and activate the plugin. Then enable conversational forms addon. To do so Go to WPForms ⇨ Click on addons ⇨ Then click on install addon (conversational addon in this case. refer the images below) ⇨ And then click on activate.

wpforms addon pack

conversational forms wordpress addon

Now that the addon has been installed and activated. Click on Add New ⇨ Type a name for the form ⇨ Then click on blank form to create a conversational form from scratch (refer the pictures below). Please note that you may also convert an existing form into a conversational form.

learn how to create a Multi step form in WordPress

how to create multi page form in wordpress

how to create a WordPress form step by step instructions

Now drag the fields as required as shown in the reference image below:

WPForms Opinion Form Example

Once after adding all the fields, Click on settings ⇨ Then click on conversational forms ⇨ Then click on enable conversational form mode checkbox (refer the images below)

wpforms conversational forms settings

convert contat form into conversational form in wpforms settings

settings to enable conversational form in wpforms

If you want to upload your company logo you could do so by clicking on the upload image button as shown in the image below:

upload logo for conversational form in wpforms

You also have the option to select the color scheme and progress bar type as shown below:

color scheme for wpforms conversational forms

selecting progress bar for conversational form in wpforms

Then finally click on the save button. To preview the conversational form click on preview conversational form as sown in the images below.

How to make multi step form using wpforms

preview wpforms conversational forms

Click on the start button to start the conversational form. Below are some of the screenshots of the conversational forms.

starting wpforms conversational forms

wpforms conversational form preview 1

wpforms conversational form preview 2

wpforms conversational form preview 3

The very important thing to note down it that, these forms should be accessed via the permalink. You can place a button on a page or post that triggers this form when clicked. You could send this link to your audience via Email. You may also add this permalink to the menu of your website.

permalink for conversational forms in wpforms

Ok viewers this concludes this tutorial. Let me know what you think in the comments.

Best Examples to Create Order Form in WordPress using WPForms Plugin

Best Examples to Create Order Form in WordPress using WPForms Plugin

Best Examples to Create Order Form in WordPress using WPForms Plugin

How to create order form in WordPress? Order Forms are simple and a great way to collect payments online. Your clients often look for easy, time saving and user friendly payment options. They also want to make sure that the payment methods are safe.

There are many ways to create online order forms for your website. If your website is built using WordPress CMS then probably you need a good plugin to create online order forms.

When it comes to building an online form using WordPress plugins its always a good choice to use popular and properly coded plugins.

Now the question is how to figure out a perfect plugin among thousands of WordPress plugins. Well I have a simple and straight forward answer: “YOU SHOULD GO FOR WPFORMS plugin”

With more than 3+ Million active installations and 5 star ratings as on the year 2020 WPForms Pro stands tall among other WordPress form builders.

The best thing about WPFoms Pro is that it is surprisingly very user friendly, quick and easy to use. Its properly coded as per WordPress standards and is a light weight plugin which is gentle on website as well. WPForms Pro is made to suit all your form requirements and comes with pre-built form templates for all kinds of businesses.

Last but not the least, WPForms provides for easy integration options with payment gateways such as Paypal and Stripe. You hardly have to waste your precious time.

Well! In this tutorial is more focused on WPForms Pro version and I’ll be showing you the different ways and options to create online order forms for your website. So before we could start, Please have a look at the prerequisites below:

Prerequisites:

  • WPForms Pro WordPress Plugin needs to be installed and activated.
  • Form Templates Pack Addon needs to be installed and activated.
  • PayPal Standard or Stripe Addon needs to be installed and activated.

I recommend you to watch the following video tutorial for a complete understanding:

Follow these steps to install and activate the addons: Go to WPForms from the dashboard ⇨ Click on addons ⇨ Then click on install addon ⇨ And then click on activate. (There are plenty of addons that comes with WPForms. For this tutorial, installation and activation of Templates Pack Addon, PayPal Addon and Stripe Addon are sufficient)

Refer the images below:

Best Examples to Create Order Form in WordPress using WPForms Plugin Create Order Form in WordPress using WPForms Plugin

click here to Subscribe WPForms Plugin Now

WPForms – The Best WordPress Plugin to create Order Form in WordPress

After a lot of workaround I found WPForms plugin to be the best plugin to create order form in WordPress. WPForms offers sophisticated drag and drop form builder with which you can easily create contact forms, survey forms, order forms and many other online forms. Also WPForms comes with tons of pre-built premium form templates to suite your needs.

Learn more about WPForms from the video tutorials below:

click here to Subscribe WPForms Plugin Now

Using the default Billing / Order forms

Step 1: Go to WPForms from the WordPress dashboard and then click on Add New as shown in the image below:

learn how to create a Multi step form in WordPress

Type a name for your order form and click on Billing / Order form as shown in the picture below:

WPForms Additional Form Templates Preview

If you have installed and activated additional Form Templates Pack Addon then you should see more other form templates as shown in the image below:

additional wpforms form premium templates

Below are some of the best examples of WPForms premium order form templates you might be interested in:

  • Avon Order Form [su_lightbox type=”image” src=”https://hbninfotech.com/wp-content/uploads/2020/08/Avon-Order-Form.jpg”] (Click here to Preview)[/su_lightbox]
  • Gift Card Order Form [su_lightbox type=”image” src=”https://hbninfotech.com/wp-content/uploads/2020/08/Gift-Card-Order-Form.jpg”] (Click here to Preview)[/su_lightbox]
  • Girl Scout Cookie Order Form [su_lightbox type=”image” src=”https://hbninfotech.com/wp-content/uploads/2020/08/Girl-Scout-Cookie-Order-Form.jpg”] (Click here to Preview)[/su_lightbox]
  • Takeout Order Form [su_lightbox type=”image” src=”https://hbninfotech.com/wp-content/uploads/2020/08/Takeout-Order-Form.jpg”] (Click here to Preview)[/su_lightbox]
  • T-Shirt Order Form [su_lightbox type=”image” src=”https://hbninfotech.com/wp-content/uploads/2020/08/T-Shirt-Order-Form.jpg”] (Click here to Preview)[/su_lightbox]
  • Work Order Request Form [su_lightbox type=”image” src=”https://hbninfotech.com/wp-content/uploads/2020/08/Work-Order-Request-Form.jpg”] (Click here to Preview)[/su_lightbox]

You could see the preview of the above templates in this tutorial video as well:

click here to Subscribe WPForms Plugin Now

Off Topic but few other WPForms form templates you might be interested in:

  • Alumini Donation Form [su_lightbox type=”image” src=”https://hbninfotech.com/wp-content/uploads/2020/08/Alumni-Donation-Form-WPForms-Preview.png”](Click here to Preview)[/su_lightbox]
  • Church Donation Form [su_lightbox type=”image” src=”https://hbninfotech.com/wp-content/uploads/2020/08/Church-Donation-Form-WPForms-Preview.png”](Click here to Preview)[/su_lightbox]
  • General Donation Form [su_lightbox type=”image” src=”https://hbninfotech.com/wp-content/uploads/2020/08/General-Donation-Form-Using-WPForms.png”](Click here to Preview)[/su_lightbox]
  • Donation Form (Simple) [su_lightbox type=”image” src=”https://hbninfotech.com/wp-content/uploads/2020/08/Simple-Donation-Form-WPForms.png”](Click here to Preview)[/su_lightbox]

If you want to create a simple donation form, link it with paypal or stripe and embed it on your website then you should watch this tutorial video below:

You might also create your own customized order forms using WPForms drag and drop form builder

To create order form from scratch: Go to WPForms from the dashboard ⇨ Then Click on Add New ⇨ Then type a name for the Form Name ⇨ Then click on Blank Form ⇨ Then drag the fields as required ⇨ Setup payments settings by clicking on payments ⇨ And then click on save.

To Embed the form: Click on embed to copy the shortcode ⇨ Then go to the page, post or sidebar widget and paste the copied shortcode and publish or save the settings.

click here to Subscribe WPForms Plugin Now

I strongly recommend that you watch the following video tutorial for step by step instructions and complete understanding:

Conclusion:

Online business nowadays need faster interaction between the client and the website. The website also needs to have a secured payment gateway systems. In case if your website is not a complete eCommerce site and only few pages or sections need payment options then you should consider using online order forms.

You could also add simple donation forms and integrate it with Paypal or stripe to receive donation on your website. So you don’t really need any other 3rd party plugin for Paypal or stripe integration. The integration process is also very simple and user friendly. Ultimately WPforms is your one stop solution for all you WordPress Form needs, whether it be a contact form, order form, donation form, survey form or any other form.

Final Words: WPForms is my recommended plugin for your WordPress sites. If not already subscribed please click on the link below to subscribe WPForms.

Click here to subscribe WPForms.

Thank you for passing by this tutorial. See you all with another interesting and useful tutorial soon. Keep visiting hbninfotech.com for more such tutorials.

Create Free SSL Certificate Using sslforfree

Create Free SSL Certificate Using sslforfree in 2020

Create Free SSL Certificate Using sslforfree in 2020

In this tutorial you will learn how to Create Free SSL Certificate Using sslforfree website online in 2020. sslforfree.com provides free ssl certificates for 90 days. You will have to re-generate the certificate every 90 days. As per my opinion this is the easiest way to create certificates for your website. So without much time waste let’s get started. The process is similar with zerossl.com as-well. I will also show you how to resolve CAA record errors using Hostinger’s HPanel in this tutorial.

Step 1:

Go to ssl for free website

Step 2:

Type your domain name and click on create free ssl certificate button as shown below:

Create Free SSL Certificate Using sslforfree

Step 3:

Enter you email address, password and click on the register button as shown below:

sslforfree free certificates

Step 4:

Ensure your domain name appears in the enter domains box and click on the next step button as shown below:

generate free ssl certificate for website

*Please note that you don’t enable ‘I need a wildcard certificate’ because it is a premium feature.

Step 5:

Select 90 Day certificate and click on the next step button as shown in the image below:

free https certificate generator

*Please note that 1-Year Certificate is a premium feature. There are monthly and yearly plans for ssl certificates for single and multiple domains. SSL For Free also offers wildcard certificates at the most reasonable price.

Step 6:

Enable Auto-Generate CSR and click on the next step button as shown in the image below:

ssl for free certificate

Step 7:

Choose free plan and click on the next step button as shown in the image below:

ssl certificate for website free

*Please note that the free plan is automatically selected by default.

Step 8:

The next step is domain ownership verification. There are 3 modes to verify your website’s ownership. In this tutorial I will be showing the HTTP File Upload method.

free protection for your websites

Step 9:

Select HTTP File Upload, click on Download Auth File and save the text file on your computer.

free secured sockets layer for your site

Step 10:

Login to your hosting’s cpanel, select the domain for which you want to create ssl certificates and create 2 folders by name .well-known and pki-validation using file manager. Note that pki-validation folder should be created inside .well-known folder. I am using hostinger’s cpanel for this tutorial.

hostinger free ssl

The folder structure is as below:

ssl folder structure for free certificates

Step 11:

Now upload the downloaded text file (Refer Step 9) inside the pki-validation folder.

website free ssl and certificate

Step 12:

Now click on verify domain button to start the verification.

free ssl domain verification

If you get an invalid CAA record error like the below then you will have to add CAA records to your DNS. Please refer this article: Troubleshoot CAA Records

invalid CAA record error sslforfree

Step 12 should have concluded your free ssl certificate process but if it doesn’t you should have to follow the below optional steps:

 

Step 13 (Optional):

If you are getting CAA record error then you should have to add CAA records in your websites’s DNS. Now let’s see how to do that:

First login to your website’s CPanel and the launch the DNS Zone Editor. The below is the DNS editor of Hostinger’s HPanel. Your CPanel options may vary.

error caa record for prevents issuance

Step 14 (Optional):

Click on add new button in your CAA records section as shown below:

invalid caa record sslforfree and zerossl

You should add CAA records depending on your requirements. I recommend you to add 2 CAA records as shown below:

zerossl caa records for your website

Please refer this article on troubleshooting CAA records for more details.

For the name section type: @

And for the content section type:

0 issue "sectigo.com"

Then click on the create button.

Now click on add new button and add the second CAA record in the same way.

0 issuewild "sectigo.com"

Hostinger’s CAA records looks like the below:

hostinger caa records adding sslforfree

hostinger caa records adding zerossl

Step 15 (Optional):

Once you have added CAA records you may proceed to the verification process again. So go ahead and click on Verify button. Once the verification is successful you should see the success message as below:

sslforfree and zerossl verification success

Step 16:

Now the next step is downloading the SSL Certificate to your computer. So click on the next step button with the default format selected.

sslforfree and zerossl download ssl certificate 2020

Now click on Download Certificate and download the ZIP file on your computer.

Step 17:

Extract the ZIP file. The Zip file contains 3 files:

  1. ca_bundle
  2. certificate
  3. private key

hbninfotech tutorial sslforfree and zerossl

Step 18:

Go to your websites CPanel and Launch the SSL manager.

free ssl certificate installation in hostinger using sslforfree and zerossl

Final Step 19:

Open all the 3 files (ca bundle, certificate and private key) one by one with text editor such as notepad, copy the text inside it, go to SSL generator in your websites’s CPanel and paste each copied content into relevant boxes and click on the install button.

ca bundle ssl certificate and private key in hostinger hpanel

Your CPanel options may look same or similar as below:

free ssl certificate installation using sslforfree or zerossl

After SSL certificate installation you should be able to see the list of installed certificates as below:

ssl certificate successful installation

This concludes this tutorial on Free SSL certification generation and installation.

See you with another interesting tutorial soon. Jai Hind!

Best WordPress Plugin to create Multi Step Form or Multipage Form

How to create Multi Step Opinion Form in WordPress using WPForms

Best WordPress Plugin to create Multi Step Form or Multi page Form

Multi Step Form: Are you sick of figuring out WordPress Plugins to create a Multi-Page Form? Are you tired of watching tons of YouTube tutorials in this regard? Are you frustrated browsing through lot of websites looking for the WordPress Form Plugin? Then look no further. At the end of this tutorial I guarantee that you will be able to create any kind multi part forms whether simple or complex in just 6 steps and in no time.

how to create a multi page form in wordpress using wpforms

Why Multi-Step or Multi-page Form?

When you break down a long or very lengthier form into small sections with various levels or stages it becomes a Multi-Step or Multi-Page Form.

Advantages of Multi-Step or Multi-Page Form:

  • Usually very lengthier forms annoy the users or website visitors away from your website. So keeping your form shorter at the first sight improves visitor retention. These kind of forms occupy look slimmer and visually just occupy a little amount of space on your page or post.
  • Technically long forms are difficult to grasp and understand at the very first sight. So it would be wise to break down the online form into meaningful sections and stages for easy understanding.
  • Time is precious. Most of the website surfers don’t really like to spend more time with form filling. So its obvious that your website visitor might not show much interest and simply walk away from your website. The quick exit from your website increases the bounce rate of your site. Hence the Multi-Step Form technique helps reduce the bounce rate of your website.

Ok, then which is the best plugin to create multi-step forms in WordPress anyway?

There might be many wordpress plugins but I recommend WPForms because of its versatility and flexibility. Subscribe WPForms Now.

Here is the step by step tutorial to create multi part form in WordPress

Learn more about WPForms – The Best Contact Form Plugin for WordPress in 2020

3 Easy Ways to Style WPForms without CSS Coding

 

Now lets learn how to create a Multi step form in WordPress:

Prerequisites: You should have WPForms installed and activated. Also you need to subscribe WPForms for the page break feature to work.

In this tutorial I will be showing you how to create a simple OPINION FORM using WPFORM.

You may also go through this step by step video for a better understanding:

Step 1: From the WordPress dashboard go to WPForms and then click on Add New as shown in the image below:

learn how to create a Multi step form in WordPress

Step 2: Enter the Form Name as shown below:

how to create multi page form in wordpress

Step 3: Select a pre-defined Form template or select the blank form to create the form from scratch. In this tutorial I am using the blank form template as shown in the picture below:

how to create a WordPress form step by step instructions

Step 4: Add fields as required. Also add the page break whereever necessary in order to split the form into multiple sections or steps. In this example I have shown the use of fields such as multiple choice field, dropdown field, number slider field and checkboxes field.

WPForms Opinion Form Example

Step 5: Once you are done with adding the fields you should save the form.

How to make multi step form using wpforms

Step 6: The last step is to embed the form in a post or a page. You may preview your work before embedding.

previewing wpform the cool form plugin for wordpress

There are 2 ways you could embed your form:

Method 1: Copy the shortcode and paste it inside a post or a page and then publish.

creating simple opinion forms in wordpress

 

Method 2: Inserting the shortcode by clicking the add form button.

creating multi part forms in wordpress using wpforms

Final Words:

Multi part forms provide for a very convenient user interface and user experience. Moreover the compactness and slim appearance doesn’t really annoy your visitors away from your website. Instead it creates an interest in the user to participate.

WPForms has amazingly easy to use drag and drop builder that lets you create simple to very complex contact forms, opinion forms, poll forms, survey forms, payment forms and more in no time.

Click here to subscribe WPForms.