Top 5 Highest Paying Jobs in Digital Marketing
All of us want to get highest paying jobs don’t we? In fact, that’s the main reason we study a specific course and hope to make a career in any particular field. The same holds true for everyone that wishes to study digital marketing course. One of the main things you’ll think about is what are the top 5 highest paying jobs in digital marketing.
Therefore, let me tell you something about the scope for digital marketing in India. Surely, these facts and figures would amaze you.
Scope of Digital Marketing in India
India’s ecommerce industry alone will require more than one million digital marketerswithin the next two years, says a study by global research and consultancy, PricewaterhouseCoopers.
And this figure doesn’t consider the number of digital marketing professionals necessary for other core sectors such as Banking, Financial Services and Insurance (BFSI), healthcare, travel, tourism and hospitality, government services, education and several others.
There’re several more studies by foreign and Indian companiesthat clearly indicate that digital marketing is the career of future in India. That is the reason that hundred of digital marketing training centers have started providing digital marketing trainings in India.
And here’s my list of top 5 highest paying jobs in digital marketing.
Top 5 Highest Paying Digital Marketing Jobs / Careers
This list of highest paying digital marketing careers is based upon extensive research and job market demand prevailing right now. Therefore, you can select any of these careers. That would help you to specialize in a couple of particular digital marketing skills and build a successful career.
These salaries I mention are purely indicative since pay scales depend upon the size of the employer’s company and various other elements.
However, these salaries I’m mentioning are average for any digital marketer with two-year experience in any specific field.
Search Engine Optimizer (Rs.480,000/ year + perks)
A Search Engine Optimizer or SEO is a very complex process. It involves on-page SEO, off-page SEO and building links for a specific content on an employer’s website or blog. An SEO also builds links for a website and content. They research on various keywords that can help rank the website and the content on top of Google search pages.
An SEO’s job is extremely important. You may have that amazing looking website and astounding content. However, that design and content is useless unless an SEO promotes it and gets it to the top of Google rankings.
Content Writer (Rs.600,000/year + perks)
You would definitely wonder why a content writer gets higher salary and perks over an SEO. That’s because content writing is an extremely complex job. While SEOs can take the help of various software and online resources to build links and research keywords, among other processes, a content writer doesn’t have any such luxuries.
Content writing is one of the five highest paid jobs in digital marketing for a simple reason. Websites require excellent content that is timely, relevant, interesting and something that readers can easily identify with. To create such content requires painstaking research into lots of reliable websites, simply to gather bits and pieces of information.
And once those tidbits of information are available, a content writer has to use own creativity, language skills and general knowledge to write an article. This job requires a lot of patience and personal skills. It doesn’t depend upon software and other online technical resources. It’s a content writer’s own skills that come into play.
Social Media Marketer (Rs.500,000/ year +perks)
With more than 2.45 billion users, Facebook is without doubt, the single largest social media platform in the world. And which company or organization can afford to ignore such a platform that can help them reach such a wide audience in every nook and cranny of the world? Therefore, one of the top five highest paying jobs in digital marketing is working as social media marketer.
Social media isn’t merely Facebook. It also involves other platforms including Pinterest and Instagram to name a few. As social media manager, you’ll have to create amazing content that people like on your employer’s website and share it with others. You’ll also handle Twitter, Instagram and Pinterest accounts because each one has a different set of followers.
Since people respond or react to social media posts almost instantly, this is a job where you have to be on toes all the time. Because you can’t afford a damaging comment or post on your social media pages. Hence, employers pay very high salaries to social media marketers.
Digital Marketing Analysis (Rs.400,000/ year + perks)
Who’s a digital marketing analyst? The one who analyzes data from various online resources for a company’s website. A digital marketing analyst is one of the highest paying jobs in digital marketing because it involves money. And often it involves big money, depending upon the size of the organization and its nature of business.
Digital marketing analysts keep tabs on data such as locations from where people are accessing a website, conversion rate from hits to customers, the cost of converting a visitor to the website as a confirmed customer and many others. They also analyze and evaluate performance of various digital marketing campaigns undertaken by a company and try to reduce costs.
Influencer Marketing Executive (Rs.480.000/ year + perks)
Nowadays, most companies take influencer marketing campaigns. Most of you would be aware that an influencer works through social media platforms, YouTube, Tik-Tok and other resources. They have a large following and are hence useful to popularize a brand, product or service. However, identifying the right influencer is very important. And furthermore, creating an influencer campaign is even more important.
Influencer marketing executives look for influencers in the market and devise ways and means for campaigns that can help their company get more customers. They also manage and analyze digital marketing campaigns for their company done by influencers. This is a very complex but enjoyable job in digital marketing.
In Conclusion: Top 5 Highest Paying Jobs in Digital Marketing.
Consider any of these top 5 highest paying jobs in digital marketing to jumpstart your career in this sector. This is possible by doing an excellent digital marketing course followed by internship. With these resources, you’ll surely and an excellent digital marketing career.